{"product_id":"what-it-means-to-be-a-designer-today","title":"What It Means To Be A Designer Today?","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"a-text-bold\"\u003eAIGA’s Eye on Design presents a provocative collection of essays and interviews that cover a wide-reaching examination of the profession of design today and its impacts on society and culture.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eEye on Design is an editorial platform from AIGA that has, for the last decade, covered the ins and outs of the design industry. From documenting bold new work from global designers to chronicling the field's most critical issues, their reported stories, op-eds, interviews, and conversations help designers make sense of the world and place their profession within a broader context. Weaving together original and previously published content from some of the most important writers in today’s design conversation, this book for designers encapsulates wide-reaching topics that strive to answer an essential question: What does it mean to be a designer today?\u003cbr\u003e\u003cbr\u003eOrganized into three parts—Reflections, Questions, and Ideas—this book covers the most pressing issues and provocations that designers face in our current world, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe evolution of personal branding\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTeaching design history\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe cult of minimalism\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe perils of hero worship\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDesigners’ role in conspicuous consumption\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe meaning of visual sustainability\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd more\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eContributors include the book's editors, Liz Stinson and Jarrett Fuller, and such outstanding design writers as Rick Poynor, Anne Quito, Briar Levit, Cliff Kuang, and many more. Accessible, engaging, and conversational,\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e What It Means to Be a Designer Today \u003c\/span\u003e\u003cspan\u003eis an enduring resource and vibrant gift book that speaks to design students and educators, working designers of all levels, and anyone interested in graphic design.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jarrett Fuller's Shop","offers":[{"title":"Default Title","offer_id":47228884484269,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/0350\/2253\/files\/eod_01.jpg?v=1786904563","url":"https:\/\/jarrettfuller.store\/products\/what-it-means-to-be-a-designer-today","provider":"Jarrett Fuller's Shop","version":"1.0","type":"link"}